If you know me, you know that I love cruising. It’s a form of escapism to me. It’s peaceful, it slows down time, and that allows me to reconnect with my surroundings, which revitalizes my appreciation for my home. It’s therapeutic in multiple ways for me. It temporarily removes life’s stressors and replaces it with a sense of freedom through motion, fresh air, and music that perfectly matches a mood that is created by Mother Nature, your automobile, and your taste. Cruising is always more exhilarating when your vehicle looks like a moving piece of art. Nothing is more prominent than a car from the 1960s, 1970s, or 1980s that is embellished with wire wheels, a clean interior, and a custom paint job. Lowrider culture was born and raised on the west coast and I’m very grateful that I was as well.
I was 12 years old when I first sat in a lowrider. It was Casey Crate (R.I.P.), an older guy from the neighborhood, that owned a white 1965 Chevrolet Impala on chrome Daytons with hydraulics. The 90s west coast rap and Lowrider Magazine increased my interest exponentially, but seeing one up close and personal is what cemented my love for lowriders forever. The lowrider culture can be peculiar to some, but to others it’s a lifestyle, and that became apparent to me when I would attend the B&I lowrider shows as a teen. The attention to detail, the presentation, the vernacular, the sense of community with a dose of friendly competition; it was clear to me that this was deeper than just having a beautiful old school car. Just like hip hop and fashion, lowriders became a big part of my childhood that followed me into adulthood.
Morrow is an extension of myself. The designs and products are directly influenced by my sense of style, my interests, and my history. The Morrow Car Club Collection is a representation of all three. I wanted to create something that expressed my love for lowriders through my two favorite creative mediums, fashion and photography. My love for this is far too vast for just one collection, so this is the first of many to come.
I would like to thank my good friend Rennie Amadeo for helping me organize the photo shoot. I would like to thank Mike Long from Northwest Impalas for loaning me his 1964 Chevrolet Impala Super Sport for the shoot. I would like to thank the wonderful Jandrea Johnson for modeling the Morrow Car Club Collection. And I would like to thank Matt Baloogz for shooting the behind the scenes photos. I wouldn’t have been able to do this without you.